ABOUT ME
ABOUT ME
Paul Guerrero is a Peruvian multidiscilpinary designer and art director based in Zurich. His practice navigates between the intersection of contemporary design and visual artistic expressions, with a great emphasis on typographic and design systems. Working across the fields of fashion, music, luxury, and cultural projects. Each project is approached through research, context, and visual precision.
Paul Guerrero is a Peruvian art director and multidisciplinary designer living and working in Zurich, Switzerland.
His practice engages with contemporary design and visual culture, focusing on the development of systems, visual languages, and coherent identity frameworks.
Applied across fashion, luxury, arts, cutting-edge technologies and cultural projects, his work emphasizes coherence, clarity, and long-term relevance bridging concept, direction, and execution across multiple formats and contexts.
CURRENTLY WORKING FULL TIME AS BRAND ART DIRECTOR
AT SOEDER AG. ZURICH.
PRESS & AWARDS
2023
Winner of Junge Grafik Switzerland
Project Awared: Autonow Magazine
2023
Graphic Magazine DE
Junge Grafik Schweiz, Autonow magazine
2022
BA Final Diploma Project Awared with Excellence Mention
at HEAD Geneva, Switzerland
CURRENTLY WORKING FULL TIME AS
BRAND - IMAGE ART DIRECTOR
AT SOEDER AG. ZURICH.
PRESS & AWARDS
2023
Winner - Junge Grafik Switzerland
Award: Autonow Magazine
2023
Graphic Magazine DE
Junge Grafik Schweiz, Autonow magazine
2022
BA Degree Project in Visual Communication
with Excellence Mention
at HEAD Geneva, Switzerland
EDUCATION
2022 – 2024
MAS Design Direction (Editorial Advanced - Digital Design)
Zürcher Hochschule der Künste, ZHdK, Zürich
2019 – 2022
BA Visual Communication, with highest honors,
Haute école d’art et de design HEAD, HES-SO Geneva, Switzerland
EDUCATION
2022 – 2024
MAS Design Direction (Editorial Advanced - Digital Design)
Zürcher Hochschule der Künste, ZHdK, Zürich
2019 – 2022
BA Visual Communication, with highest honors,
Haute école d’art et de design HEAD, HES-SO Geneva, Switzerland
SOCIAL MEDIA
Instagram 01 Design + Art Direction
Instagram 02 Visual Art
Linkedin
Behance
Ello.co
CONTACT & INQUIRIES
Mail paul.grbs@gmail.com
Mobile +(41) 79 477 99 62
Location Zürich, Swizzerland
SOCIAL MEDIA
Instagram 01 Design + Art Direction
Instagram 02 Visual Art
Linkedin
Behance
CONTACT & INQUIRIES
Mail
paul.grbs@gmail.com
Mobile
+(41) 79 477 99 62
Location
Zürich, Switzerland
CREATIVE SERVICES
Creative Consultancy
Strategy & Positioning
Creative Direction
Art Direction
Graphic Design Direction
Content & Digital Platforms
Book & Magazine Design
Photography
Web Design Direction
Image & Trends
Creative Consultancy
CREATIVE SERVICES
Creative Consultancy
Strategy & Positioning
Creative Direction
Art Direction
Graphic Design Direction
Content & Digital Platforms
Book & Magazine Design
Photography
Web Design Direction
Image & Trends
Creative Consultancy
CREATIVE SERVICES
Creative Consultancy
Strategy & Positioning
Creative Direction
Art Direction
Graphic Design Direction
Content & Digital Platforms
Book & Magazine Design
Photography
Web Design Direction
Image & Trends
Creative Consultancy
CREATIVE SERVICES
Creative Consultancy
Strategy & Positioning
Creative Direction
Art Direction
Graphic Design Direction
Content & Digital Platforms
Book & Magazine Design
Photography
Web Design Direction
Image & Trends
Creative Consultancy
CREATIVE SERVICES
Creative Consultancy
Strategy & Positioning
Creative Direction
Art Direction
Graphic Design Direction
Content & Digital Platforms
Book & Magazine Design
Photography
Web Design Direction
Image & Trends
Creative Consultancy
Brand Identity Design, Corporate Identity Systems, Visual Language & Design Systems, Brand Guidelines & Toolkits
Brand Identity Design, Corporate Identity Systems, Visual Language & Design Systems, Brand Guidelines & Toolkits
Brand Identity Design, Corporate Identity Systems, Visual Language & Design Systems, Brand Guidelines & Toolkits
Brand Identity Design, Corporate Identity Systems, Visual Language & Design Systems, Brand Guidelines & Toolkits
Brand Identity Design, Corporate Identity Systems, Visual Language & Design Systems, Brand Guidelines & Toolkits
Brand Identity Design, Corporate Identity Systems, Visual Language & Design Systems, Brand Guidelines & Toolkits
Brand Identity Design, Corporate Identity Systems, Visual Language & Design Systems, Brand Guidelines & Toolkits
Brand Identity Design, Corporate Identity Systems, Visual Language & Design Systems, Brand Guidelines & Toolkits
Brand Identity Design, Corporate Identity Systems, Visual Language & Design Systems, Brand Guidelines & Toolkits
Brand Identity Design, Corporate Identity Systems, Visual Language & Design Systems, Brand Guidelines & Toolkits
WEBSITE UNDER CONSTRUCTION :)
WEBSITE UNDER CONSTRUCTION :)
















Creative Universe, Soon









