Paul Guerrero is a Peruvian Art Director and multidisciplinary designer living and working in Zurich, Switzerland.

His practice engages with contemporary design and visual culture, focusing on the development of systems, visual languages, and coherent strategic identity frameworks.

Applied across fashion, luxury, arts, cutting-edge technologies and cultural projects, his work emphasizes coherence, clarity, and long-term relevance bridging concept, direction, and execution across multiple formats and contexts.