A Peruvian multidisciplinary designer based and working in Zurich. Paul studied Visual Communication at HEAD Geneva, graduating with the highest honors in 2022. He has a background in arts, design and fashion, where he built a solid creative approach. Since 2015, Paul has worked as a freelancer, completing various artistic and graphic projects and collaborating with brands, creative agency's and private clients.
His creative practice is characterized by a combination of contemporary design, artistic elements and a strong focus on typography. He is also passionate about researching and exploring emerging trends and visual lenguajes in the creative industry. Through a combination of strategic thinking, and artistic sensibility, he guide the creative design direction from concept to execution, fostering a functional narrative aligned to the vision of each project. He has a cross-cultural approach moving between the fields of fashion, arts, music, luxury, and cultural projects. His services focus on visual design, conceptual art direction, and creative strategy, shaping narratives with a sophisticated and contemporary approach.