INFO
WORK
INDEX
RESEARCH
INFO
WORK
INDEX
RESEARCH

ABOUT ME

ABOUT ME

Paul Guerrero is a Peruvian multidiscilpinary designer and art director based in Zurich. His practice navigates between the intersection of contemporary design and visual artistic expressions, with a great emphasis on typographic and design systems. Working across the fields of fashion, music, luxury, and cultural projects. Each project is approached through research, context, and visual precision.

Paul Guerrero is a Peruvian art director and multidisciplinary designer living and working in Zurich, Switzerland.

His practice engages with contemporary design and visual culture, focusing on the development of systems, visual languages, and coherent identity frameworks.

Applied across fashion, luxury, arts, cutting-edge technologies and cultural projects, his work emphasizes coherence, clarity, and long-term relevance bridging concept, direction, and execution across multiple formats and contexts.

CURRENTLY WORKING FULL TIME AS BRAND ART DIRECTOR
AT SOEDER AG. ZURICH.

PRESS & AWARDS


2023
Winner of Junge Grafik Switzerland
Project Awared: Autonow Magazine

2023
Graphic Magazine DE
Junge Grafik Schweiz, Autonow magazine

2022
BA Final Diploma Project Awared with Excellence Mention
at HEAD Geneva, Switzerland

CURRENTLY WORKING FULL TIME AS
BRAND - IMAGE ART DIRECTOR
AT SOEDER AG. ZURICH.


PRESS & AWARDS
2023
Winner - Junge Grafik Switzerland
Award: Autonow Magazine

2023
Graphic Magazine DE
Junge Grafik Schweiz, Autonow magazine

2022
BA Degree Project in Visual Communication
with Excellence Mention
at HEAD Geneva, Switzerland


EDUCATION

2022 – 2024
MAS Design Direction (Editorial Advanced - Digital Design)
Zürcher Hochschule der Künste, ZHdK, Zürich

2019 – 2022
BA Visual Communication, with highest honors,
Haute école d’art et de design HEAD, HES-SO Geneva, Switzerland

EDUCATION
2022 – 2024
MAS Design Direction (Editorial Advanced - Digital Design)
Zürcher Hochschule der Künste, ZHdK, Zürich

2019 – 2022
BA Visual Communication, with highest honors,
Haute école d’art et de design HEAD, HES-SO Geneva, Switzerland

CONTACT & INQUIRIES

Mail paul.grbs@gmail.com
Mobile +(41) 79 477 99 62
Location Zürich, Swizzerland


CONTACT & INQUIRIES
Mail
paul.grbs@gmail.com

Mobile
+(41) 79 477 99 62

Location
Zürich, Switzerland


CREATIVE SERVICES

Creative Consultancy

Strategy & Positioning

Creative Direction

Art Direction

Graphic Design Direction

Content & Digital Platforms

Book & Magazine Design

Photography

Web Design Direction

Image & Trends 

Creative Consultancy


CREATIVE SERVICES

Creative Consultancy

Strategy & Positioning

Creative Direction

Art Direction

Graphic Design Direction

Content & Digital Platforms

Book & Magazine Design

Photography

Web Design Direction

Image & Trends 

Creative Consultancy


CREATIVE SERVICES

Creative Consultancy

Strategy & Positioning

Creative Direction

Art Direction

Graphic Design Direction

Content & Digital Platforms

Book & Magazine Design

Photography

Web Design Direction

Image & Trends 

Creative Consultancy


CREATIVE SERVICES

Creative Consultancy

Strategy & Positioning

Creative Direction

Art Direction

Graphic Design Direction

Content & Digital Platforms

Book & Magazine Design

Photography

Web Design Direction

Image & Trends 

Creative Consultancy


CREATIVE SERVICES

Creative Consultancy

Strategy & Positioning

Creative Direction

Art Direction

Graphic Design Direction

Content & Digital Platforms

Book & Magazine Design

Photography

Web Design Direction

Image & Trends 

Creative Consultancy


Brand Identity Design, Corporate Identity Systems, Visual Language & Design Systems, Brand Guidelines & Toolkits

Brand Identity Design, Corporate Identity Systems, Visual Language & Design Systems, Brand Guidelines & Toolkits

Brand Identity Design, Corporate Identity Systems, Visual Language & Design Systems, Brand Guidelines & Toolkits

Brand Identity Design, Corporate Identity Systems, Visual Language & Design Systems, Brand Guidelines & Toolkits

Brand Identity Design, Corporate Identity Systems, Visual Language & Design Systems, Brand Guidelines & Toolkits

Brand Identity Design, Corporate Identity Systems, Visual Language & Design Systems, Brand Guidelines & Toolkits

Brand Identity Design, Corporate Identity Systems, Visual Language & Design Systems, Brand Guidelines & Toolkits

Brand Identity Design, Corporate Identity Systems, Visual Language & Design Systems, Brand Guidelines & Toolkits

Brand Identity Design, Corporate Identity Systems, Visual Language & Design Systems, Brand Guidelines & Toolkits

Brand Identity Design, Corporate Identity Systems, Visual Language & Design Systems, Brand Guidelines & Toolkits

WEBSITE UNDER CONSTRUCTION :)

WEBSITE UNDER CONSTRUCTION :)

Creative Universe, Soon

Updates on selected projects, collaborations, and visual explorations from an independent creative practice focused on art direction and design

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PAUL

GUERRERO

CREATIVE SERVICES

Creative Consultancy

Strategy & Positioning

Creative Direction

Art Direction

Graphic Design Direction

Content & Digital Platforms

Book & Magazine Design

Photography

Web Design Direction

Image & Trends 

Creative Consultancy


Brand Identity Design, Corporate Identity Systems, Visual Language & Design Systems, Brand Guidelines & Toolkits

Brand Identity Design, Corporate Identity Systems, Visual Language & Design Systems, Brand Guidelines & Toolkits

Brand Identity Design, Corporate Identity Systems, Visual Language & Design Systems, Brand Guidelines & Toolkits

Brand Identity Design, Corporate Identity Systems, Visual Language & Design Systems, Brand Guidelines & Toolkits

Brand Identity Design, Corporate Identity Systems, Visual Language & Design Systems, Brand Guidelines & Toolkits

Brand Identity Design, Corporate Identity Systems, Visual Language & Design Systems, Brand Guidelines & Toolkits

Brand Identity Design, Corporate Identity Systems, Visual Language & Design Systems, Brand Guidelines & Toolkits

Brand Identity Design, Corporate Identity Systems, Visual Language & Design Systems, Brand Guidelines & Toolkits

Brand Identity Design, Corporate Identity Systems, Visual Language & Design Systems, Brand Guidelines & Toolkits

Brand Identity Design, Corporate Identity Systems, Visual Language & Design Systems, Brand Guidelines & Toolkits

Brand Identity Design, Corporate Identity Systems, Visual Language & Design Systems, Brand Guidelines & Toolkits